Q-Park can enhance customer satisfaction by providing information about its parking facilities, services and nearby points of interest (POIs).
We provide information to visitors onsite and to customers online who wish to be informed ahead of time and plan their trip.
Customer satisfaction and digitisation were identified as key material topics in our 2020 Materiality Analysis.
Providing online information for our customers is becoming increasingly important. People want to find out as much as they can about their destination before they start on their journey, and this includes finding a suitable place to park.
The Q-Park country websites present a range of information about parking and parking products in a clear and orderly manner.
Parking information for visitors is presented per city where visitors will also see any special parking deals available. On the city pages, website visitors can also see the main POIs at a glance. On selecting a POI, users see the nearest parking facilities including the walking time.
Customers can open Google Maps directly from the car park page to plan their journey. And, if pre-booking is available, a ‘book now’ button is also shown.
Figure 21 Country websites present information
Besides mentioning popular destinations nearby, the information presented includes:
number of parking spaces, including those for people with reduced mobility (PRMs);
drive through height;
number of EV charging points;
parking tariffs and options for pre-booking and season tickets;
services such as AED, family parking, and toilets.
In 2020 we now have 797 (2019: 789) parking facilities providing the most sought-after information online.
Chart 23 PFs providing online information
Points of interest
Identifying and listing points of interest (POIs) in the vicinity of a parking facility is not an easy task but it is something we at Q-Park do diligently.
In 2020 we listed 1,643 POIs which are near to our parking facilities (2019: 734 as information from France was not available at the time). We provide useful information online to help customers make an informed decision about where to park, including:
walking distance from car park to POI;
navigation information to the car park.